Look - A - Like
The look-a-like audience is, in our opinion, the most important and powerful tool that Facebook provides us with. Many entrepreneurs and advertisers don't even know the most powerful feature.
Step by Step
The Lookalike Audience is based on the Custom Audience. This means that we provide Facebook with interacting people. And that's exactly why you have to let the ad run for a certain period of time to collect interactions, news, conversions. Once you've done that, it's really fun.
What happens afterwards is the most effective and profitable; Facebook creates a target group for us that is very similar to its customers. And this ensures immensely good results and results of the advertisement.