The Facebook Pixel ...
... is technically a short code that is installed on your website. It is a kind of connection point between Facebook and your website. Why is it so important?
For profitable Facebook advertising, the Facebook pixel is a must!
The Facebook pixel not only measures the visits of Facebook users, but also all conversions (purchases, calls, downloads, etc.). This allows you to address target groups who have previously bought something on your website, or who have been informed.
In the 2nd step we have the possibility to address your target group via remarketing. In other words, people who wanted to buy something but didn't do it or people who were on your website and didn't interact.