The exact definition
The social media target group analysis is one of the most important criteria in social media advertising. After all, the people who should interact with your company are your most important success factor. Here, intensive research about your target group is carried out first, in order to know, for example, which Facebook pages your target group is linked to, in which age group your ideal target group is moving and which exact interests they have. Every detail is needed to know the needs of your target group, to address the *problem* directly and to offer a solution.
You can define just about anything, such as gender, age, relationship status, occupation, hobbies, interests and even recent topics.
These are only a few aspects that can be targeted. There are still so many unimaginable things you can define and experience about your target group.
The automatic conclusions of a professional and intensive social media target group analysis are efficient and cost-effective results. And this is exactly why your target group is effectively determined in a strategy discussion in order to provide them with the best results.
In order to determine the best target group for your company in the long term, various split tests are carried out, i.e. in an intensive discussion with you we determine several target groups that differ in small aspects. We will then run the target groups against each other for a certain period of time to find out which target group performs best.